For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. Recently, the case in which Saturnbird, over the course of 20 months, sued "Qicai Zhi Mi" for unauthorized use of a similar small-cup instant coffee appearance reached a result. The Hangzhou Intermediate People's Court found that unfair competition was constituted, awarded 1.73 million yuan in damages, and ordered the production and sale of the infringing products to stop. Saturnbird became famous for its super-instant coffee and mini coffee cup design, and its packaging sparked a DIY craze and swept social media, which is why it has frequently been imitated and even copied. In this case, "Qicai Zhi Mi" not only had highly similar style, packaging, and promotional images, but also used the search term "Saturnbird same style" to mislead consumers. The case lasted nearly two years, highlighting the current reality in the food industry that intellectual property rights protection is difficult and the boundary between reference and copying is blurred. The article combines cases such as Sexy Tea suing Chayan Guanse to explore how original brands can protect their rights and interests through copyright, patent rights, exclusive trademark rights, and the Anti-Unfair Competition Law. [more…]

Recently, an employee at a Heytea store in Shijiazhuang searched for a customer's phone number and added her on WeChat to harass her, sparking widespread attention. After the incident came to light, Heytea quickly fired the employee and apologized and compensated the affected customer. This individual case not only exposes the lack of customer privacy protection training at tea beverage brands, but also once again brings the topic of consumer personal information security to the forefront. With the Regulations on the Implementation of the Law on the Protection of Consumer Rights and Interests officially taking effect in July 2024, the boundaries for business operators collecting and using personal information have become clearer, and the cost of violations has risen significantly. This article will review the course of the incident, the brand's response, and the relevant legal provisions. [more…]

Recently, photos of Luckin Coffee appearing on the streets of Thailand have sparked heated discussions online. Has this national coffee brand, which successfully turned its fortunes around, really gone global? The company quickly gave a clear response: the Thailand store is purely a counterfeit. This article sorts out the ins and outs of the incident, including how the counterfeit store was discovered, Luckin's progress in defending its rights, and netizens' amusing reactions. It also explores Luckin's current overseas expansion plans. For those of you who love coffee, understanding brand developments and market phenomena is equally important. [more…]

Recently, a consumer posted a video on social media claiming to have found black thread in a black garlic and meat floss sandwich biscuit purchased from Sexy Tea, sparking widespread attention. The video shows black threads resembling sewing thread mixed into the biscuit's filling layer, connecting the broken pieces together. After the poster reported the issue to customer service, the brand required the problematic biscuit to be mailed back before compensation would be provided—a solution that drew opposition from many netizens who worried about the loss of evidence. Previously, other consumers had reported finding foreign objects such as hair, insects, and even screws in Sexy Tea snacks, with after-sales handling mostly involving mailing back the product in exchange for gift packages or coupons, rarely providing financial compensation as required by regulations. As the incident continues to escalate, discussions about the reasonableness of merchants demanding the return of evidence and the protection of consumer rights are intensifying. [more…]

Recently, a consumer in Jiangsu discovered that the milk tea they purchased from Chahuanong contained only half a cup. After giving feedback to the merchant, not only was the issue not properly resolved, but they also reportedly experienced SMS bombing and harassment from internet trolls. After the incident garnered widespread attention, Chahuanong officially issued two statements on July 28, first apologizing and then denying hiring trolls, stating that the police have intervened in the investigation. However, netizens in the comments section generally disapproved of the brand's handling, believing that the store was shortchanging customers in the first place and is suspected of leaking customer information, and a mere "full cooperation" is hard to satisfy the public. As coffee enthusiasts, we also focus on issues related to production standards in the beverage industry and consumer rights protection, and Front Street will continue to monitor the progress of the situation. [more…]

Recently, a post about live ants found inside Tims bagel packaging has sparked widespread discussion on social media. A consumer bought two bagels through a food delivery platform, and upon opening the packaging, discovered ants crawling inside the bag, with some even embedded in the cream filling. Although the store issued a refund, it refused the consumer's demand for triple or tenfold compensation. Netizens are divided over questions such as where the ants came from and whether there were hidden risks in the packaging method. The incident has been reported to the 12315 platform, and the consumer's path to defending their rights continues. [more…]

Recently, a video of a conflict between a Starbucks employee and a customer has drawn attention on social media. In the video, the employee, who refused to sell cold brew concentrate—a semi-finished ingredient—on its own, was fiercely insulted by the customer and nearly came under physical attack. After the incident came to light, netizens expressed sympathy for the employee and discussed topics such as how the brand handles customer complaints and how employee rights are protected. Many current employees also shared similar experiences, pointing out that the company often smooths things over by issuing coupons, which may encourage malicious complaints and leave frontline staff disheartened. [more…]

Recently, a video about finding an employee badge in a Luckin Coffee drink has drawn attention on social media. According to a netizen's post, while drinking a Luckin cold beverage, they discovered an employee badge with a staff name printed on it at the bottom of the cup. After media verification, the store involved admitted that an employee had indeed lost a badge, speculating that a loose pin caused it to fall into the drink. At the same time, posts on social media about foreign objects such as flying insects, raw material packaging boxes, and equipment parts appearing in Luckin drinks are not uncommon, and stores mostly compensate consumers with refunds plus coupons, triggering some customers' doubts about the brand's attitude in handling such matters. Some consumers have shared their experiences of defending their rights, ultimately reaching a satisfactory solution through negotiation. This series of incidents has once again pushed the food safety and after-sales handling of chain coffee brands into the focus of public opinion. [more…]

In today's increasingly fierce competition in the coffee industry, it is not easy for independent shops to establish a foothold with a unique trademark. Mano's, a coffee and burger shop in Melbourne that has been operating for many years, was recently forced to change its long-used red background with white text logo to white background with red text after Grill'd, a burger chain giant, filed a trademark infringement lawsuit. The owner, Mano, was shocked by this action, believing that the two trademarks and store styles were clearly different and did not constitute infringement. However, facing pressure from Grill'd's professional legal team, Mano was unable to respond to the lawsuit and could only compromise. Grill'd insisted that this move was to protect its own brand from being exploited. This trademark dispute between a giant and a small shop has triggered widespread discussion about the boundaries of brand protection and fair competition. [more…]

Recently, a Xinyang netizen exposed that a drink purchased at a Luckin Coffee store on campus had a fly settled at the bottom, sparking widespread attention. The consumer refused the store's initial offer of a free drink and a complimentary beverage, demanding compensation in accordance with the law. Luckin's after-sales service called multiple times, offering coupons, and was even accused of implying that the consumer had put the foreign object in themselves. In the end, the employee involved was fired, and the consumer received 500 yuan in compensation. This is not the first time Luckin has been embroiled in a food safety scandal; there have previously been incidents involving foreign objects such as work badges and ants. At a time when competition in the tea beverage market is white-hot, a brand's sincerity in handling problems has become key to consumer trust. This article reviews the course of the incident and the legal basis, and includes related recommendations from Front Street Coffee. [more…]

Recently, a newly resigned worker posted on social media accusing a Luckin Coffee franchise store in Shandong of unreasonable employment practices, claiming that after four days of training they received only 4 yuan in wages. The incident quickly sparked heated discussion among netizens, with many suggesting seeking help through police report or labor arbitration. Subsequently, the store manager recalculated the pay at 10 yuan per hour for 25 work hours. Other netizens also reported similar experiences at the same store. Front Street Coffee is paying attention to this matter and calls on the brand to intervene to protect workers' lawful rights and interests, while also reminding coffee enthusiasts to be aware of how employment misconduct at franchise stores can negatively impact the brand's image. [more…]

Recently, a customer found a screw sunk at the bottom of an Iced Orange Americano purchased at a Manner store, and the incident quickly spread on social media. According to Manner employees, the screw was suspected to have come from the ice guard plate of the store's ice machine, possibly falling into the ice storage bin because it was not tightened during assembly, and eventually ending up in the drink. After the incident, the brand required all stores to check the screws on their ice machines and report with photos, while the employee involved may face dismissal and a heavy fine. Online opinion was divided over whether the consumer should complain and seek compensation: some sympathized with the worker and suggested settling privately, while others insisted that mistakes must be held accountable and that the consumer's rights protection is reasonable and lawful. As of press time, the compensation plan remains unclear, but the incident has already triggered widespread discussion about equipment management and employee responsibility at coffee shops. [more…]

Milk tea shops line every street and alley, yet the same brand can taste wildly different from one store to the next—because a large number of counterfeit outlets lurk behind the scenes. The genuine The Alley has only just over a hundred directly operated stores, while copycat versions number more than seven thousand, forcing the brand to spend hundreds of millions fighting counterfeits. Many entrepreneurs naively trust online franchise information and fall into copycat traps, losing anywhere from hundreds of thousands to over a million yuan. This article reviews trademark infringement cases reported by CCTV, exposing the common tricks of counterfeit franchising, as well as the story of how Heytea was forced to change its name because of rampant imitation, reminding consumers and entrepreneurs to keep their eyes open. [more…]

Coffee shops have limited space. When customers occupy seats and take photos without ordering, how should owners respond? Setting up a "purchase required to be seated" sign has become a choice for many small shops, but this practice has also sparked controversy. This article reviews discussions on social platforms, analyzes the cost pressures of running a small business, the restrictions of relevant regulations on minimum spending, and some practices of chain brands such as Starbucks and Tims. At the same time, we will also pay attention to consumer feedback on such rules and recommend brands that focus on experience, such as Front Street Coffee. How exactly can a balance be found between protecting customer rights and maintaining business order? This is worth thinking about for every coffee lover. [more…]

The trademark dispute in the tea beverage industry is once again making waves. Previously, Coffee Workshop reported that "Cha Yan Guan Se" lost its trademark infringement lawsuit against "Cha Yan Yue Se," and "Cha Yan Yue Se" won its counterclaim against "Cha Yan Guan Se." Now another one has emerged: "Cha Yan Yue Se." This trademark, applied for registration in 2018, was declared invalid by the National Intellectual Property Administration because it was highly similar to the genuine Cha Yan Yue Se in terms of text composition, pronunciation, and graphic design. The registrant, a certain Guo, refused to accept the ruling and actually sued the CNIPA in court, but was ultimately rejected by the Beijing Intellectual Property Court. From "Cha Yan Guan Se" to "Cha Yan Yue Se," imitators keep emerging one after another. This farce once again reminds us: trademark protection is by no means child's play. Although the road to brand rights protection is long, the law will ultimately provide a fair answer. [more…]

It is no longer news that chain coffee brands sell merchandise. Products such as cups, pins, and canvas bags can not only increase revenue but also cultivate fan loyalty. However, once merchandise has quality problems, after-sales disputes follow one after another. Recently, a netizen posted that the bottom of the inner liner of a stainless steel insulated cup they bought from Starbucks had black rust spots, and when they asked the official side for a replacement, they were refused on the grounds that it was "beyond the after-sales time limit." The post resonated with a large number of consumers. Some complained that quality control was worrying, while others believed that the way it was used might be the key. Three days after the incident gained traction, the blogger updated the progress, saying that Starbucks had agreed to replace it. Who is actually responsible in this dispute? And how should brands balance the appearance and quality of merchandise? [more…]

After Luckin Coffee's co-branded sauce-flavored latte with Moutai went viral, a number of solid beverage products with highly similar packaging styles quickly emerged on the market. These products not only have similar names, but also almost copy the red background with blue-and-white diagonal bar composition of the original packaging. Some lawyers pointed out that using a similar trademark on the same or similar goods without the permission of the trademark registrant, where it is likely to cause confusion, constitutes infringement of the exclusive right to use a registered trademark. However, some manufacturers claim that the sauce-flavored latte category cannot be registered and that the color scheme is not protected by copyright, which has triggered discussion about the boundary between imitation and infringement. [more…]

Recently, a Hong Kong netizen spotted a coffee shop called "Maners" in a large local supermarket. Its logo, decor, and product posters closely resemble those of mainland Manner, and it even offers a 5-yuan discount for bringing your own cup, sparking suspicions of a knockoff. However, the truth is surprising—this store is actually Manner's legitimate outlet in Hong Kong. Because the "Manner" trademark has already been registered by another Hong Kong company, Manner was forced to adjust its name and launch as "Maners." The trademark application was rejected and failed on review. Although it can currently continue to be used, it is not legally protected and carries future infringement risks. This renaming saga not only led fans to mistakenly attack the real brand but also sounded a warning about trademark layout when brands go overseas. [more…]

The trademark and unfair competition dispute between Chayan Yuese and Chayan Guanse has finally reached a阶段性 result. The Tianxin District People's Court of Changsha ruled in the first instance that Chayan Guanse lost the case and must stop the relevant infringing publicity and compensate Chayan Yuese 1.7 million yuan in total for economic losses and reasonable legal costs. This years-long tug-of-war over rights protection, from Chayan Guanse taking the initiative to sue Chayan Yuese, to Chayan Yuese resolutely filing a counterclaim and ultimately winning, has been full of twists and turns. Founded in 2013, Chayan Yuese is a well-known local milk tea brand in Changsha, featuring a Chinese style and adhering to a direct-operation model for a long time. It was only in 2020 that it expanded beyond Changsha to Wuhan, Shenzhen, and other places. After winning the case, the brand announced that it would issue discount coupons to members in celebration. This article sorts out the ins and outs of the case, the brand's development history, and the background related to its Logo design, providing a comprehensive interpretation for coffee and tea beverage enthusiasts. [more…]

A super value 5-time card launched on Luckin Coffee's Tmall flagship store quickly triggered a buying frenzy because it was priced as low as 13.77 yuan for any 5 cups chosen from 15 classic drinks. However, in the early hours of the next day, many consumers had their orders forcibly refunded by the platform on the grounds of "no longer wanted" without any refund operation on their part, and some, although shown as shipped, did not receive the electronic vouchers. Luckin later explained that a system configuration error had triggered automatic refunds and offered a 32-yuan drink voucher as compensation. But some consumers were not convinced, believing that the brand's unilateral cancellation of the contract amounted to a breach of contract or even fraud, and have filed lawsuits in court demanding reasonable compensation. The incident exposed the performance risks in the sale of electronic discount vouchers and the issue of consumer rights protection. [more…]